Advertising & Branding

ByTheZip.com Local Search is a total Internet solution for local businesses.  Unlike online yellow page directories, ByTheZip.com does not depend on people using our site to drive new customers to your business.  We combine a locally branded Virtual Mainstreet with “bleeding edge” Search Engine Optimization and community based display advertising to make your phone ring and get people to your business. 

Search Engine Optimization is the art/science of getting your web site to the top of search engines’ organic search results.  Where your web site shows up is dependent on page rank & relevancy to the key search terms.  Every page in ByTheZip.com is optimized using our proprietary Geo-Vertical Optimization System.  We target key search terms to specific local search parameters to better identify your company as a local provider and drive your pages to the top of search engines.

Thousands of consumers every day are searching Google and other major search engines and finding our customers.  Consumers don’t have to know who ByTheZip.com is to find your business; consumers only need to know how to use Google and Yahoo.

In addition to the Geo-Vertical Optimization we use all modern SEO tools to drive traffic, increase page rank and expedite indexing.

• Blogs
• Social Networking
• Posting Sites like Craigslist
• Link Building
• Affiliate Network Web Sites

We Make Small Companies Look Huge on Search Engines Like Google!

Virtual Mainstreet:  Every zip code has a home page with an overview of all the different kinds of products or services you can find in ByTheZip.com.  Consumers that visit ByTheZip.com to find pizza coupons or hair salon deals will also see that we have contractors, lawyers & insurance agents.  In fact, some of our most searched categories are Insurance, Mortgage, Contractors and Realtors.

Every Business Benefits from Each Other’s Traffic…Just Like a Mall or a Main Street…Only Online!

Community Branding and Partnerships:  ByTheZip.com is a community of local businesses.  We are focused on using our combined resources and economies of scale to create name recognition and drive local consumers to ByTheZip.com Virtual Mainstreet and ultimately, your business.

Our partnership with local businesses has allowed us to place hundreds of Point of Purchase displays with “Find Our Coupons” merchandising cards in restaurants, retail stores, dentists’ offices and other businesses.  All of these businesses are high traffic and present ByTheZip.com Virtual Mainstreet to thousands of local consumers every day.

In addition, we work with over 100 pizza delivery restaurants in our coverage area that distribute a flier with every pizza they deliver.  This literally gets ByTheZip.com’s Virtual Mainstreet on the dinner table of hundreds of local households every night.

We also have a partnership with Swiss Farms, a high traffic drive thru convenience store with 12 locations throughout Delaware and Chester County.  Our signage is viewed by over 50,000 consumers per month.

We also partner with community organizations such as the Chester County Library System and the Delaware County and North Penn Chambers of Commerce.  These partnerships give us special signage and recognition in exchange for our sponsorship of their organizations.

Our community based branding, display advertising and local partnerships has helped us grow unique monthly users on ByTheZip.com Virtual Mainstreet from just one thousand in May, 2006 to over 200,000 in May, 2008.