Why Internet Advertising?

Local businesses need to have a strong Internet presence, yet most lack the expertise and experience to truly be effective marketers in this digital medium.

ByTheZip.com Local Search offers local businesses the ability to leverage the power of the Internet; acquire new customers and remain competitive with “big box” stores and chains in today’s highly competitive online marketplace.  Our program is turn key, highly effective and easy to understand and use.

Some key facts about the Internet and local business:

• Over 70% of all Americans use the Internet – 220 Million People.
• American Consumers searched the Internet over 8 billion times last month.
• Over 1 billion of those searches were people looking for local businesses like yours.
• The Internet offers a high rate of return because of low distribution costs and a high conversion rate by meeting consumers’ needs at the precise moment they are searching for your product or service.
• Electronic distribution of information is considerably less expensive than print forms, allowing you to get more information in the hands of consumers and decision makers for fewer dollars.
• Every dollar counts in this current economic environment – Consumers are more cautious and do more research because they can ill afford to make a mistake.
• Businesses are demanding a greater rate of return on advertising expenditures.  Internet advertising offers a lower cost per lead than traditional advertising such as yellow pages, television, radio, newspapers and direct mail.  It is not a matter of preference, to remain competitive and profitable long term, your business must use the Internet!